PICNIC IN THE CITY®

Excape the Expected.

A living platform shaped by those who gather, host, and imagine.

The Other Gathering

Discover, Drag and drop and curate your basket of moments.

Basket

Craft

Mix

Edit

Apply
as content

Get launch
updates

Request brand
& investor deck

WHO IT’S FOR

See who Picnic in the City® is made for.

For individuals tired of packages and Instagram sameness

Too often, aesthetics replace meaning. Tables styled for the feed, menus created for photos, and food wasted in the process.
Here, you curate a basket of moments, drag, drop, and discover unexpected voices

For brands, venues, and institutions that need more than just a beautiful setup

Today’s audiences and guests have seen it all: stylized moments, disposable aesthetics, and performative luxury. In a landscape shaped by algorithms and sameness, we offer a real alternative.
Picnic in the City® is your digital tool to activate unexpected creators directly from the platform.
No fixed formats, no outsourced staging. Just a modular system to co-create meaningful moments that your guests will remember.

For creators across disciplines, emerging or established

If your practice creates meaning for others, Picnic in the City® is where it can be seen, shared, and chosen.
This is a living platform built to surface talent beyond the algorithm, through real gatherings, not performative feeds.
You won’t be chosen for your metrics, but for what you can make happen.

WHAT MAKES US DIFFERENT

Forget Instagram tablescapes.
Forget disposable luxury.

No preset packages. No middlemen.
Just a modular platform where you curate your own gathering from a growing basket of unexpected talents.

NO TEMPLATES.
NO FIXED FORMATS.

White-label moments.
Use Picnic in the City® as a modular stage where your product becomes part of the gathering.

A living network of creators.
Hands that design, voices that invent, and doers who bring people together into shared circles of meaning.

Build your basket of moments.
Fill it with voices, talents, and details that set the scene for your moment.

A stage for connection.
Immersive dining, movement, and stories flow together to reshape the way we gather.

From product to program.
Craft capsules where disciplines overlap and new formats emerge.

Think of Picnic In The City® as your basket.

But instead of sandwiches and wine, you fill it with

A space where immersive gatherings are not designed for the feed, but by the people who create them.

Join Us

A living system for real connection. Built to grow through the talent, stories and formats you bring in.

Creators & Experience Makers

Join a network of community of creators, makers, and cultural doers: if you craft moments, this is your place to be discovered.

Apply to join as an event creator

Private Users & Hosts

No agents, no presets. Just your reason to gather and a flexible system to shape it.

Get notified when we launch

Brands, Hotels & Investors

Launch your own branded format. Use our white-label system to activate immersive dining, cultural programs, or branded encounters.

Request our brand & investor deck

Request our brand & investor deck for partnerships, press or business inquiries

ontheblanket@picnicinthecity.it

THIS IS FOR YOU

This platform is for you if:
You’re not here for copy-paste experiences.
You want to create something that feels like you,, not a branded replica.
Whether you’re hosting a farewell, launching a project, planning with friends, or shaping culture through your practice.
This is your starting point.

Picnic In The City® is where you build your own moment. No templates. Just possibilities.

Still curious?

Is it just for food experiences?

Not at all. Food is one language among many.
We've seen sound walks, storytelling sessions, and urban rituals. The format is yours to invent.

How does it work?

Build your moment like a playlist. Drag talents, formats, and tools into your basket. No middlemen. No templates. Just you.

Can I use this if I’m not an event pro?

Of course. You bring the intent. The platform gives you creative freedom to shape it: space, people, story.

I’m not a performer or a chef, but can I still join as a creator?

Absolutely. If what you do brings value to a shared moment, you’re in the right place. Whether you make, craft, design, guide, or simply shape experiences with your own touch this platform is built for you.

I work in a hotel/venue/brand. Can this work for us?

Absolutely. A modular, white-label solution to activate cultural formats without extra infrastructure. Fully brandable, easily scalable.

Can brands use Picnic In The City® for activations?

Absolutely. We offer a white-label event solution for brands, cultural institutions, and hospitality partners looking to create immersive experiences with full creative Freedom without building tech infrastructure from scratch.

When does it launch?

We’re onboarding our first wave of creators, users, and partners. Join the launch and take your place in the first basket.

Let’s Chat!

Curious? Ready? Halfway there?
We’ll help you shape your idea, match the right people, or plan your next step. Want to host, create, or co-invest? Drop us a line.

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